If you think you knew Arby’s.. think again. Check out their profile in regards to marketing in the fast food world. They slay with their menu and nutrition profile. I think that due to their exceptionally better menu and ingredients these guys are going to continue to kill it on the marketing side of things as no one can really come after them.
Also, check out the numbers below for start-up costs. They are awesome!
Let me know what you think Marketing peeps!
Arby’s is a chain of fast food restaurants in United States and Canada. This is a completely owned subsidiary of Wendy’s/Arby’s Group. Arby’s Nutrition and Menu is mainly known for selling curly fries and roast beef sandwiches. Appetizers, Market Fresh (deli-style) sandwiches, salads, wraps, chicken sandwiches and submarine sandwiches are included in Arby’s menu.
It has its headquarters in Sandy Springs, Georgia. Across the US and Canada there are 3,688 Arby’s restaurants. Corporate own stores are 1,106 in number and 462 franchisees own 2,582 Arby’s restaurants.
Arby’s menu is a full service restaurant offering, including a variety of fast food items such as roast turkey, roast chicken, specialty sandwiches, super-stuffed potatoes, chicken fingers, potato
cakes, shakes, dessert, non-alcoholic beverage products other food items.
There are 2 franchising offers: Arby’s traditional full menu / full service restaurant
(Either situated within convenience stores or malls and truck stops that
generally occupy at least 1600 sq feet) Limited size, limited menu and limited
service restaurants (Non-traditional Arby’s Restaurant) located in:
Arenas, Airports and stadiums that have shared seating or no seating. Universities, colleges and Casinos that usually have common seating area. Convenience stores and truck stops with less than 1,600 sq feet space and 0 – 28 seats.
No financing is offered by the franchisor to the franchisees and franchisor does not guarantee note, lease or obligation to franchisees. A finance program in order to remodel existing
Arby’s franchise restaurants is offered by The CIT Group/Equipment Financing,
Franchisees are required to participate in a Pre-Opening Orientation Program. It is mandatory for a new franchisee and at least 2 managers to attend the management training program.
In case a franchisee is not there to participate in the training then 3 managers must take part in the training and are required to successfully complete and become successfully certified in the training program. Duration of the program is 7 weeks and 48 hrs (‘on-the-job’ training / week).
Franchise Cost: Applicable Standard Costs for both leased and purchased sites:
Initial License Fee – $1,000 – $37,500
Travel and Living Expenses while Training – $4,000 – $19,000
Site Development Costs – $10,000 – $265,000
Miscellaneous Opening Costs – $5,000 – $25,000
Opening Inventory – $10,000 – $20,000
Management Pre-Opening Salary – $10,000 – $20,000
Additional Funds (3 Months) – $104,000 – $158,000
Total – $144,000 – $544,500
Leased Site Costs:
Equipment, Sign and Decor Package – $135,000 – $325,000
Leased Land and Building Costs (up to 5 months) –
$21,000 – $59,000
Total – $156,000 – $384,000 Total Estimated Initial
Investment (Leased Site) – $300,000 – $928,500
Purchased Site Costs:
Equipment, Sign and Decor Package – $200,000 – $325,000
Land Costs – $200,000 – $1,000,000
Building Costs – $155,000 – $615,000
Mortgage Costs – $15,000 – $35,000
Total – $570,000 – $1,975,000
Total Estimated Initial Investment
(Purchased Site) – $714,000 – $2,519,500 Ongoing Fees:
Royalty – 4% of total gross sales
Local Advertising – Not less than 3% of annual Gross Sales
Renewal Fees – 10% of the then applicable license fee
Costs and Attorney Fees – vary under circumstances.
Maintenance, Repairs and Remodeling – As assessed
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